Since 2001 Aaron Peterson’s trendsetting storytelling has defined the outdoor image of the Midwest through writing, photography and filmmaking. Peterson and his crew of five, unite their personal passion and outdoors knowledge with a client’s need to move ideas forward through the marketplace and into the hearts and minds of audiences.

 

Peterson is known for a sense of humor, relaxed attitude and unwavering work ethic. This is more than a job for him,  he truly believes in the power of storytelling and how it can be a game changer for the communities and brands he’s been blessed to serve. He's most proud of the work that's helped small towns and rural economies.

 

In 2016, after attending numerous film festivals with his own work, Peterson founded the Fresh Coast Film Festival in his hometown of Marquette, Michigan. The goal of the festival is to bring world-class outdoor and environmental storytelling to the Great Lakes region while also creating a venue for the growing outdoor filmmaking community in the Midwest. The festival was an instant success and continues to grow while connecting and inspiring a new generation of storytellers for the Great Lakes region and beyond.